Google Local Services Ads + Meta Ads · Updated Aug 27, 2026 · LSA leads thru Aug 26 · Meta thru Aug 26 (Aug split estimated from rolling export) · LSA spend thru Aug 17
This Month · August 2026
This monthAugust 2026 · month-to-date
Billable leads
66
30 LSA charged + 36 Meta
Ad spend
$2,354
LSA spend last updated 8/17
Blended CPL
$35.67
understated — LSA spend lags
Projected month-end
95 est.
~52 LSA + ~43 Meta leads at pace
The short version: the seasonal dip reversed. The week of Aug 17 finished with 12 LSA leads — beating the prior week's 8 — and this week is pacing right with it. Meta's soft stretch also reversed: after CPL crept to $45.67 mid-month, the last five days ran roughly $36/lead, pulling the August estimate back to ~$42. August is now projected to be the second-busiest month of the season. Reminder for reading ROAS: Hemma's 8–10 week cycle means this month's revenue mostly comes from June–July leads.
This weekWeek of Aug 24 (Mon–Wed) vs week of Aug 17
LSA leads (wk of Aug 24)
8
on pace to match last week's 12
LSA charged (wk of Aug 24)
5
vs 9 all of prior week · 2 in review
Disputes to check
2
Aug 26: Mayfield call + Medina message
Resolved this week
1
Aug 20 Akron review → charged
Meta doesn't break out weekly in these exports — weekly figures are LSA.
Money — liveAugust funnel & ROI
Every number cell is editable; leads and spend are pre-filled from the exports. Add estimates booked, deals closed, and revenue from the job log — everything recalculates, and the tiles above follow.
Source
Leads
Ad spend
CPL
Est. booked
Deals
Close %
Revenue
ROAS
Google LSA
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Meta Ads
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August total
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Leads = billable only (LSA charged + Meta lead forms) — August's 11 free/filtered LSA leads are excluded so costs aren't understated. Values save in this browser on this device.
Platform detailGoogle LSA — August
Total leads
44
30 calls · 14 messages
Charged (billable)
30
68% of all leads
Free / not charged
14
12 not charged + 2 in review
Spend
$811 thru 8/17
needs a fresh Transactions total
LSA leads per week
Week beginning (Mon) · Aug 24 bar covers Mon–Wed
ChargedNot charged
Where August's leads came from
Top cities, LSA leads through Aug 20
The dip reversed. Weekly leads went 13 → 8 → 12, and this week has 8 by Wednesday. August is pacing to ~52 LSA leads — closing in on May's 54.
Two leads in review — check on the call. Both Aug 26: the Mayfield phone lead and the Medina message lead (Mike Mendicino). The dispute window is limited; the Aug 20 Akron review resolved to charged.
Cleaner mix continues. Still no repair-flagged or junk leads in August; geography keeps spreading (North Royalton ×4, plus Massillon, Green, and a 44645 first).
Platform detailMeta Ads — August
“Hemma | Leads | Summer 2026” · $57/day · lead form objective
Leads (Aug, est.)
36
▲ 1.38/day — +53% pace vs July
Spend (Aug, est.)
$1,543
on pace for ~$1,840
Cost per lead (est.)
$42.86
▼ recovered from $45.67
Reach (30-day)
13,997
36,986 impressions · freq 2.6
The soft stretch reversed. After CPL crept to $45.67 mid-month, the last five days delivered ~11 leads at roughly $36/lead. No creative change needed right now — keep the budget where it is.
August figures are estimates. This week's export covered a rolling Jul 28–Aug 26 window (40 leads, $1,708.61), so the August split assumes July's daily averages for the overlap days. Next export, set the date range to the calendar month for exact numbers.
What we recommendRight now
1 · Hold the Meta budget; refresh creative if CPL stays elevated next week. Volume is up 32% on the same spend — feed what's working, fix the ad before adding dollars.
2 · Ride the LSA seasonality. Lean into fall-appropriate jobs (repairs, staining, three-season rooms) and revisit weekly budgets in September rather than overbidding a cooling market.
3 · Log estimates weekly, not just closed deals. With the 8–10 week cycle, estimates booked is the leading indicator; deals and ROAS confirm it two months later.
4 · Keep the review engine running. Review count and rating directly drive LSA ranking as competitors bid into fall.
Google review count
update weekly from GBP
Average rating
rating + count drive LSA rank
Why these are here
Review velocity is the biggest lever on LSA ranking. Confirm the post-job review automation fired on every completed project — every call.
Past Months
ArchivePick a month
July 2026
Month summaryJuly 2026
Billable leads
82
54 LSA charged + 28 Meta
Ad spend
$4,226
$2,942 LSA + $1,284 Meta
Blended CPL
$51.54
per billable lead
Peak of the season
76
LSA leads — the year's high
Money — liveJuly funnel & ROI
Source
Leads
Ad spend
CPL
Est. booked
Deals
Close %
Revenue
ROAS
Google LSA
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Meta Ads
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July total
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Platform detailGoogle LSA — July
Total leads
76
58 calls · 18 messages
Charged (billable)
54
71% of all leads
Free / not charged
22
21 not charged + 1 credited
CPL
$54.49
per charged lead
LSA leads per week — July
Week beginning (Mon) · edge weeks can span months
ChargedNot charged
Where July's leads came from
Top cities, July LSA leads
Repairs made up a big slice. 20 of 76 LSA leads were repair-flagged (boards, railings, staining, ledger work).
People searched for Hemma by name. 8 leads came from direct business searches — the brand pulling demand on its own.
Dispute filtering worked. Wrong numbers, an HVAC call, and a Craigslist misdial screened at no cost; one charged lead disputed and credited back.
Platform detailMeta Ads — July
Leads
28
0.9 per day
Spend
$1,283.93
of ~$1,767 budgeted
Cost per lead
$45.85
Reach
9,648
27,600 impressions · freq 2.9
June 2026
Month summaryJune 2026 · LSA only — Meta launched July 1
LSA leads
73
54 charged · 19 free/filtered
Charge rate
74%
in line with season avg
Spend & CPL
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add June spend on Season tab
Context
Second-busiest month of the season — early-summer demand in full swing.
May 2026
Month summaryMay 2026 · LSA only — Meta launched July 1
LSA leads
54
44 charged · 10 free/filtered
Charge rate
81%
best of the season
Spend & CPL
—
add May spend on Season tab
Context
Appointment-heavy month — many “APPT” flags in the inbox notes. One bad lead credited.
April 2026
Month summaryApril 2026 · LSA only — Meta launched July 1
LSA leads
44
28 charged · 16 free/filtered
Charge rate
64%
2 disputes credited
Spend & CPL
—
add April spend on Season tab
Context
Spring ramp — volume tripled from March as the season opened.
March 2026
Month summaryMarch 2026 · LSA launched Mar 14
LSA leads
15
10 charged · 5 free/filtered
Charge rate
67%
first 2½ weeks live
Spend & CPL
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add March spend on Season tab
Context
Launch month — account live Mar 14, first leads within days.
Season 2026 · annual run
Annual runSeason 2026 · Mar 14 – Aug 26
Total LSA leads
306
206 calls · 100 messages
Charged (billable)
220
72% of all leads · 2 in review
Filtered at no cost
80
+ 4 disputes won (credited)
Booked appointments
23+
flagged “APPT” in the inbox notes
Annual reviewSeason money — 2026
Everything spent and every billable lead, all year — every number cell is editable. Fill in the missing LSA months (LSA dashboard → Transactions → each month's total) and season CPL & ROAS compute live. Print this tab at season's end for the annual review.
Season ad spend
$6,180+
add Mar–Jun LSA spend below
Season billable leads
264
211 LSA charged + 53 Meta
Season blended CPL
—
needs all months' spend
Season ROAS
—
revenue:
Month
LSA charged
LSA spend
Meta leads
Meta spend
Month CPL
March (from 3/14)
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April
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May
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June
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July
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August (to date)
—
Season 2026
211
—
53
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Month CPL = (LSA + Meta spend) ÷ (LSA charged + Meta leads). August LSA spend is the Aug 17 transactions total. Values save in this browser on this device.
TrendThe season's shape
LSA leads per month since launch
March 2026 – August 2026 · August covers the 1st–20th
ChargedNot charged / credited
Where leads come from — all time
Top cities across all 294 LSA leads
What the season saysTakeaways
The season has a clear shape. Volume ramped 15 → 44 → 54 → 73 → 76 from March to July; August is pacing to ~52 — a gentler fall-off than expected. For 2027: bid aggressively April through July, ease off into fall — the curve proves it.
The charge rate holds around 72%. Google's filtering plus our disputes keep roughly 1 in 4 leads free; four disputes won outright. Keep contesting anything out of scope.
The service area has a spine. Akron (26), Medina (17), Solon (17), Brunswick (16), Canton (14) anchor the map — the roadmap for the next service-area pages and review pushes.
Repairs are a standing stream. 31 repair-flagged leads across the season — they hold up better than full builds off-season and can keep LSA producing through the slow months.
Pipeline · from the CRM
From lead to signed jobSales pipeline · 596 opportunities · Feb 20 – Aug 26 · updated monthly from GoHighLevel
Won and active carry the color; lost and unqualified recede
WonActiveLostUnqualified
Closed-won revenue by source
Sums of the deal values recorded in the CRM (44 of 49 wins carry a value)
Reading it honestlyPipeline notes
Meta is too young to judge on closed deals. 42 opportunities, 37 still active, 0 closed — the campaign launched July 1 and the build cycle is 8–10 weeks, so Meta's first signed jobs should land September–October. Watch the 8 appointments already scheduled.
The attribution gap is the big fix. 311 opportunities (over half) entered the CRM with no source — including $421K of won revenue nobody can credit. 84 were matched back to LSA by phone number; the rest need a source stamped at intake. A GHL automation can do this permanently.
Follow-up is the bottleneck, not lead flow. 127 opportunities sit in “Contact Attempting.” Faster first-touch (the missed-call text-back and speed-to-lead automations) moves more of these to appointments than any ad change would.
The website form quietly closes. 81 opportunities, 11 wins, $198K — the site is a producer in its own right, separate from the ad platforms.
Call Notes
Weekly callAgenda · week of Aug 17
Uncheck the boxes at the start of each call — checks and notes save in this browser on this device.